Tactical playbooks & marketing rants.
Tactical playbooks, account audits, and the kind of marketing rants we usually save for chat. Written by U.S. marketers with 15+ years in the trenches.
The Meta CAC playbook for 2026.
When your Meta CAC doubles, the instinct is to "try a different creative." That's almost never the actual problem. Here's the order of things to check, ranked by how often each one is the culprit.
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Why your GA4 conversions look broken (and aren't)
The four GA4 quirks that make every dashboard look like a disaster. With the exact filters that fix them.
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Freelancer or agency? A small-business decision tree.
The honest version. When freelancers deliver more value, when agencies are worth it, and when you're better off in-house.
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The welcome sequence that 4x'd revenue for a $50K/mo Shopify brand
Five emails, ranked by conversion impact. The exact copy, the timing, and what every brand gets wrong about email #1.
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How to get cited by ChatGPT (without becoming a content farm)
What "GEO" actually means. Three structural changes to your site that move the needle in AI search results — this month.
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Why broad match is eating your Google Ads budget
The default settings Google quietly changed. Three audit queries to run today, and the bid adjustments that recover lost spend.
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The 3 blog posts every business should have (and what most write instead)
Stop publishing weekly. Three deeply-researched pieces beat 50 SEO-bait posts every single time. Here's how to spec them.
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